Master Marketing - Franchising, Retail & Service Chains

Accessible en :


AY 20-21

The Master 2 Marketing - Franchising, Retail & Service Chains is part of the Center in Franchising, Retail & Service Chains whose mission consists in bringing students, researchers and professionals in franchising, retail and service chains together around issues concerning the sector and to generate synergies using a global approach (professions, disciplines and countries). 
The Master 2 Marketing - Franchising, Retail & Service Chains presents several assets among which the following ones:

  • Diversity of job opportunities: Chain management, chain development, chain marketing, chain engineering, chain entrepreneurship, international franchising, business unit management.
  • Wide range of industries: retailing, services, social sector...
  • Multiple kinds of chains: franchising, independent associated retailing, partnership…
  •  International opportunities: Europe, developed countries, developing countries... 
  • Benefits of the Center in Franchising, Retail & Service Chains: relationships with the partner companies, seminars with French and foreign experts, specific projects…
  • Focus on professionalization: business case studies, testimonials/talks of professionals, visits of companies…
  • Very good professional integration: in average, more than 90% of alumni are employed in less than two months after graduating
  • Multi-disciplinary approach to be familiar with the “culture of chain”: marketing, management, strategy, law, finance…
  • Complementarity of professors: faculty members and professionals, all experts in franchising, retail and service chains, representatives of the federations (FFF and FCA)...
  • International perspectives: multicultural learning environment, joint classes with the French students of the other group of the Master, talks/seminars of researchers of the International Society of Franchising... 
  • Learning through research to develop reasoning and critical thinking: participation to workshops, preparation of a Master dissertation…


The Master 2 Franchising, Retail & Service Chains aims to prepare students to enter companies in franchising, retail and service chains (franchising, cooperatives and associated businesses, brand licensing, partnership, branch offices…) and experience a rapid career evolution.

This Master's degree, with all the courses taught in English, makes it possible to study in a multicultural environment through interactions and group work involving foreign students on the one hand, and to focus on the international dimension of the development of franchising, retail & service chains on the other hand. 

Franchising, retail and service chains are particularly dynamic in retailing (ready-to-wear, cosmetics, specialized food, etc.), services (hairdressing, homecare services, business services, etc.) and the social sector, whether in France or abroad.

Learn more about franchising, retail & service chains:

French Franchise Federation

Fédération du Commerce coopératif et Associé

International Franchise Association


The Master 2 Franchising, Retail & Service Chains offers various career opportunities, in different types of chains (franchising, cooperatives and associated businesses, brand licensing, partnership, branch offices…), in France and abroad, and more specifically in the following areas:

  • chain management (on-field consulting, franchisee training, sales event management…)
  • chain development (franchisee recruitment, store location, real estate prospection, franchise concept promotion…)
  • chain marketing (brand marketing, merchandising, external and internal communication, community management…)
  • chain engineering (consulting specialized in franchising, franchising project management…)
  • chain entrepreneurship (franchisee, independent associated retailer, partner, franchisor…)
  • international franchising (global expansion manager, international retail director, master franchisee…)
  • business unit management (store manager, service unit manager, district manager…)


The program lasts 12 months, from September to September and includes about 340 hours of classes and conferences (with a 4-to-6-month internship in a French or international company starting in April).

Classes, taught in English, gather conceptual and theoretical elements linked to franchising, retail and service chains as well as a practical-oriented approach with case studies based on real company issues, role plays, etc.

Classes cover complementary approaches such as: marketing, management, strategy, law, finance, etc.

Classes are taught by French and foreign professors along with practitioners who are all experts in franchising, retail and service chains. A workshop with the French Franchise Federation is also organized.

The courses given as part of the Master 2 Franchising, Retail & Service Chains deal with the management, development, marketing, engineering and strategy of retail and services chains; they are organized as follows:

  • Organizational forms & chains
  • Management & chains
  • Development & chains
  • Marketing & chains
  • Engineering & chains
  • Internationalization & chains
  • Control and performance & chains
  • Law & chains
  • Innovation and new trends in franchising, retail & service chains
  • Master dissertation  
  • Internship and professional integration

Please note: in a process of continuous improvement, training contents is subject to possible changes.

Master 2



Students should hold a 4-year Bachelor’s, or a Master 1 or Master 2 (Marketing, Management, Economics, Law or other) or a 4 or 5-year business school diploma

Students meeting the selection criteria (previous studies and results, working experience, internships, motivation and candidate’s professional project in the franchise and chain sectors), and demonstrating adequate English proficiency will be pre-selected to attend an interview, after which a final decision will be notified.


Tuition fee for the academic year 2021-2022 is:

  • 6 990 EUROS for English-speaking non-UE students.
  • 6283 € for English-speaking UE students

Included in this tuition fee:

  • regular Master fees (950 €) for non-UE students / 243 € for UE students
  • specific training fees for this program taught in English, including lectures taught in English, specific seminars with international professors, specific tutoring and French as a foreign language.

Not included in this tuition fee:

  • 92€ for CVEC tax (Student and Campus Life Contribution)
  • accommodation, living and transport expenses

This Master is also accessible to French students attracted by international franchising, retail and service chains and willing to have their last year of studies in English in a multicultural environment.

French students and international French-speaking students are welcome to contact us for more information on the fee applicable to their situation.