Course in English for Exchange Students

Program Director

DR. Thi Le Hoa VO, Associate Professor
thi-le-hoa.vo@univ-rennes1.fr

Program Coordinator

Renaud TREVIDIC
 igr.international-incoming@univ-rennes1.fr
+33 (0)2 23 23 45 23

The University Rennes 1’s School of Management (IGR-IAE Rennes) offers a full program for non-French speaking exchange students. Exchange students are selected by their home universities, who nominate them to the coordinator in charge of incoming students at IGR-IAE Rennes.

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In this program, exchange students are provided a wide range of courses in various fields of management: finance, management control, human resources, and marketing. Moreover, the program particularly gives students more than knowledge about France and its language and culture. This is likewise an opportunity to meet new friends to enrich their personal development. Therefore, with the exchange program, students can take a good chance to develop a global perspective.

The University Rennes 1’s School of Management offers a full program for  non-French speaking exchange students. This program represents 30 credits per semester (European standards). These courses of management are free of charge for exchange students.

FRENCH COURSES

Foreign students participating in an exchange program can benefit of French courses :  

  • free of charge: only ONE semester (fall or spring semester),  
  • 150€ for a second semester.

These free courses are given at CIREFE (Centre International Rennais d’Études de Français pour Étrangers) Université de Rennes 2 – and are organized by group of level.

 

Semester 1

  • Objectives

     

    Learn about different markets and securities exchanged
    Distinguish between direct and indirect finance
    Understand the general functioning of financial markets
    Learn about the different methods used to value shares and bonds
    Analyzing returns and risk of a portfolio of assets

     

    Skills to be acquired

     

    Ability to explain and interpret fluctuations in securities prices
    Ability to calculate returns in discrete and continuous times

    Understand the difference between ex-post and ex-ante returns
    Ability to compute average and the expected returns as well as their volatility

    Ability to combine different securities to form a portfolio of minimum risk

    Be able to evaluate a share using different approaches.

     

    Program

     

    Chapter 1 : Introduction to financial markets

    Chapter 2 : organization and functioning  of capital markets

    Chapter 3 : Stock and bond markets

    Chapter 4 : Derivatives 

    Objectives

    Presentation of the main methods of risk management in banking, presentation of general methods of risk management and then a focus is made on credit risk management.

    Skills to be acquired

    Ability to estimate credit losses using different approaches  
    Understand the difference between expected and unexpected credit losses
    Understanding bank capital regulation

     

    Program

    Chapter 1: Risk exposition modeling: building blocks of risk measurement models, VaR determination, Estimation of VaR and back testing

    Chapter 2: Simulation Method: historical simulation approach, Monte Carlo simulation approaches: methods of simulation, applications to financial assets stochastic processes

    Chapter 3: Stress testing: construction of scenarios, catastrophe scenarios, maximal loss measure

    Chapter 4: Credit risk analysis: default probability, loss given default, correlation between default, rating systems,

    Chapter 5: Models of credit risk exposure: CreditMetrics, Credit Portfolio View, Credit Risk Plus

    Chapter 6: Basel 2 approaches in credit risk management

     

    Bibliography

    Hull “Risk management and financial institutions”, 2nd Edition.

    Dowd “Beyond Value at Risk”, Wiley.

    Jorion “Value at Risk”, 3rd Edition McGraw Hill.

    Saunders “Credit Risk Measurement”, Wiley.

    Riskmetrics “Technical Document”

    Creditmetrics “Technical Document”

    Gloriamundi.org

    Bis.org

     

    Prerequisites

    basic statistical methods

    Objectives

     

    The main objective is to propose tools and methods to assess the overall financial health of companies. Based on an analysis of the risk, performance and profitability of a company in order to make decisions.  

     

    Skills to be acquired

     

    • Be able to implement many financial ratios and traditional indicators in function of the financial question

    • Analyze the figures in order to conclude about the financial health of a business

     

    Program

    Introduction:  What is financial diagnosis?

    Section 1: Remind about financial statements
    Section 2: Analyzing of growth and profit

    Section 3: Evaluating Cash-flow
    Section 4: Balance sheet analysis

    Bibliography
     
    • P. Vernimmen., 2012, “Corporate finance”. Dalloz

    • R. Pike., B. Neale., & P. Linsley., 2012. “Corporate finance and investment”. Pearson

    • J. BERK, P. DEMARZO – « corporate finance » Pearson International Edition – 2007

     

    Prerequisites

    Accounting knowledge (balance sheet, income statement, cash flow statement)

    Objectives

    To understand the economical functions done by all the distribution systems & channels.

    To acknowledge the mutation of traditional distribution systems toward multi-channel systems.

     

    Skills to be acquired

     

    To gain insights in Retailing and sales promotion. To be able to criticize distribution systems and strategies. To analyze failures and successes of retailing brands which expanded overseas.

     

    Program

     

    1. Introduction to retail marketing: marketing channel and types of channel

     

    1. Major retail formats

     

    2.1 Retail outlet density
    2.2 Small-store formats
    2.3 Large store formats
    2.4 Department and variety stores
    2.5 Discount stores
    2.6 Shopping malls
    2.7 Pop Up Stores
    2.8 Cross-channel retailing:

                    e-tailers

                    Drive-in systems

                    Shopping walls

    1. Theories of retail changes

      1. The wheel of retailing

      2. Retail life cycle

      3. Retail accordion

     

    Bibliography
    •  Coughlan Anderson Stern El-Ansary ,Marketing Channels, Pearson International Edition, 2017

     

     

     

     

    Prerequisites

     

     Marketing Fundamentals

    Objectives

     

    • To know what is and means HRM, HRD, Organization

    • To do the link between Organizations and HRM contingency

     

     

    Skills to be acquired

     

    HRM bases for beginners

     

     

    Program

     

    1. What is HRM ? Differences between HRM and HR development

    2. Case Study : the Bio case

    3. What is an organization ?

    4. Organizations and HRM contingency

    5. Case Study on a topic (motivation, commitment, indentification & managerial insights)

     

    Bibliography

    Given for each chapter, during the course

     

    Prerequisites

    No

    Objectives

    To understand the contribution of neuroscience to the study of consumer behavior

     

    Program

    Lecture 1: The experimental method

    Lecture 2 & 3: Marketing & Psychology: Introspection, Behaviorism, Cognitive psychology, Neuroscience

    Lecture 4: Neuroscientific Methods

    Lecture 5: Functional Magnetic Resonance Imaging (FMRI)

    Lecture 6: Introduction to Neuromarketing

    Lecture 7: Neuromarketing – Application: Gaze Direction

    Lecture 8: Neuromarketing – Application: Mirror Neurons

    Lecture 9: Introduction to Eye tracking

    Lecture 10: Eye tracking System; Getting started with BeGaze software

     

    Bibliography

    – Droulers, O., & Roullet, B. (2014). Violent television program and ad memory: Respective roles of violence intensity and narrativity. Recherche et Applications en Marketing (English Edition), 29(1), 55-71.

    – Droulers, O., Gallopel-Morvan, K., Lacoste-Badie, S., & Lajante, M. (2017). The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods. PloS one, 12(9), e0184415.

    – Lajante, M., Droulers, O., & Amarantini, D. (2017). How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?: Guidelines for Improving the Assessment Of Emotional Valence in Advertising Research. Journal of Advertising Research, 57(1), 28-37.

    – Adil, S., Lacoste-Badie, S., & Droulers, O. (2018). Face Presence and Gaze Direction In Print Advertisements: How They Influence Consumer Responses: An Eye-Tracking Study. Journal of Advertising Research, in presse

    – Gorn, G. J. (1982). The effects of music in advertising on choice behavior: A classical conditioning approach. The Journal of Marketing, 94-101.

    – Ariely, D., & Berns, G. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature reviews neuroscience, 11(4), 284-292.

    – Stoll, M., Baecke, S., & Kenning, P. (2008). What they see is what they get? An fMRI-study on neural correlates of attractive packaging. Journal of Consumer Behaviour, 7(4-5), 342-359.

    – Langleben, D. et al. (2009). Reduced prefrontal and temporal processing and recall of high “sensation value” ads. Neuroimage, 46(1), 219-225.

    – Hutton, S.  & Nolte, S. (2011). The effect of gaze cues on attention to print advertisements. Applied Cognitive Psychology, 25(6), 887-892.

    – Sajjacholapunt, P., & Ball, L. (2014). The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness. Frontiers in psychology, 5.

    These courses are given at CIREFE (Centre international rennais d’études de français pour étrangers) – Université de Rennes 2 – and organised by language level.

    Objectives

                    To understand the institutional functioning of the European Union as well as the various European policies, which are implemented in the Member States.

                    To focus on the economic and monetary policies, solidarity and innovation.

                    To strengthen the methodology of the students.

                    To develop a general understanding of the EU for better career opportunities.

     

    Skills to be acquired

    Students should be able to acquire basic knowledge on the dynamics and roles of the european institutions, and develop and analyse it through current affairs.

     

    Program

    General introduction

    1. The European Union, an historical construction

    1. 1945 – 1956: the beginnings of the European construction

    2. 1957 – 1973: deeper integration of the European Community and enlargement from 6 to 9 Member States.

    3. 1973 – 1984: overcoming the crises

    4. 1985 – 1991: the European revival

    E. 1992 – 2013: birth of a political Europe

    1. The European Union, a political project

    1. Fundamental values of the European Union

    2. Symbols of the European Union

    3. The concept of European citizenship

    1. The EU, an institutional architecture (Lisbon Treaty)

     

    PART 1: THE WORKING OF THE EUROPEAN UNION

     

    Chapter 1: the institutions of the EU

    1. The European Council: setting the strategy

    2. The decision-making triangle

    1. The European Commission, the voice of the common interest

    • Composition and organisation

    • Powers

    1. The European Parliament, the voice of the citizens

    • Composition

    • Organisation

    • Powers

    1. The Council of the EU (Council of ministers), the voice of the Member States

    • Composition and organisation

    • Powers

    1. The role of national parliaments

    Chapter 2: Other institutions of the European Union

    1. Institutions of control

    1. The European Court of Justice

    2. The Court of Auditors

    2. Consultative institutions

    1. The European Economic and Social Committee

    2. The Committee of the Regions

    3. Financial and monetary institutions

    1. The European Investment Bank

    2. The European Central Bank

     

    PART 2: EUROPEAN LAW AND FINANCES

    Chapter 1 : European legal system

    1.  The European Union’s legal basis

    2.  Decision-Making in the European Union

    Chapter2 : European Finances

    1. The budgetary principles

    2. The budgetary procedure

    3. Resources and expenditures

    1. Resources (receipts)

    2. Expenditures

    • Sustainable growth (competitiveness and cohesion)

    • Natural resources (in particular the Common Agricultural Policy)

    • The EU as a global actor

    • Freedom, security, justice and citizenship

    1. The Multiannual Financial Framework 2014 – 2020

    Conclusion: The European Union as a global actor

     

    Bibliography

    The bibliography below covers key materials but is by no means exhaustive.

    • Primary sources: Eur-lex http://eur-lex.europa.eu/en/ and European Union website http://europa.eu (direct, free access to all EU documents and legislation, press releases and different other sources).   

    • Secondary sources:  textbooks, academic journals, etc.

    • Bomber, E. & Stubb, A. (2008). The European Union: How Does It Work? Oxford, Oxford University Press.

    • McCormick, J. (`2008). Understanding the European Union. A Concise Introduction (4th ed.), Basingstoke, Palgrave Macmillan.

    • Press: The Financial Times offers excellent coverage of European affairs.

     

    Prerequisites

     Students should have a general knowledge and they should be interested in current affairs.

     

Semester 2

  • Objectives
    • to understand financial policy which is related to the objectives and the strategies (business model) of a firm

    • to study the great financial decisions for a firm, long term financial decisions : investment, financing and forecasts

     
    Skills to be acquired

    To be able to understand and communicate about financial problem   

     

    Program

    I. INVESTMENT

    A. the cash-flows determination

        1. Initial period 

        2. Intermediate periods 

        3. Final period

     

    B. The discounted cash-flows problem

        1. WACC :  weight average cost of capital

     

         C. Profitability criterias

        1. Net present value

        2. Internal rate of return

        3. Profitability index

        4. Pay back period

     

     

    II. FINANCING

    A. Internal financing

        1. self financing

        2. Disposals of fixed assets

     

    B. External financing

        1. Capital increases

        2. Loans (banks/financial market/insurances)

        3. Hybrids

        4. Leasing

     

     

    III. FINANCIAL FORECASTS

    A. Recall of various financial forecasts

    B. Long term forecast : financial plan

     

    Bibliography

    R. PIKE, B. NEALE – «corporate finance and investment – decisions and strategies» – Prentice Hall 6 2006

    P. VERNIMMEN, P. QUIRY. Y. LE FUR  « corporate finance » Dalloz – 2015

    Objectives and skills to be acquired

     

    The purpose of this course is to examine the  key concepts and strategic issues related to conducting marketing operations across borders. More specifically,  we will focus on identifying and evaluating international market opportunities,  developing international market entry strategies, and adapting the marketing mix to different market needs and constraints. As much as possible we will try to simulate a “real” business environment;  therefore a large portion of this course will consist in hands-on application exercises and discussions, After taking this course students should be able to:

    • Assess and prioritize international market opportunities, conduct deep market analysis and develop recommendations
    • Develop market entry strategy
    • Be aware of common pitfalls, specific to the international field
    • Have a better awareness of foreign cultures and, business practices
    • Develop and implement global marketing mix strategies
     
    Program

    Topic 1:  Introduction to globalization

    -Global marketing or international marketing? Born global.

    – Pros and cons of international expansion

    –  Intercultural issues and how to build cross-cultural awareness

                    Topic 2: Market opportunity research

                                   -How to identify and evaluate international opportunities?

                                   -Where to find information?

                                   -How to prioritize international markets?

                                   – Evaluate risks and potential ROI

    Topic 3: Market entry strategy

                   -Build, buy, partner? Developing a distribution network

                   -International sales negotiations

                                   – Global segmentation and positioning

                                   – Legal, tax and logistical issues

                                   -Developing financial projections and budget

    Topic 4:  Standardization versus localization

                   -Brand and product decisions

                   -Pricing

    Topic 5: Standardization versus localization (To continue)

                   -Communication

                   -e-commerce: building effective global websites

     

    Bibliography

     

    Kotabe M., Helsen K. (2017). Global Marketing Management (7th edition). Wiley.

    Kotabe, M., & Helsen, K. (2009). The SAGE handbook of international marketing. Los Angeles: SAGE. (Available as ebook)

    De Mooij, M. (1998). Global marketing and advertising, understanding cultural paradoxes. Thousand Oaks: Sage Publications.

    Breaking into the trade game, A small business guide To exporting (2005). 3rd edition. Small Business Administration.

    Objectives

     

    Bonds and derivatives such as futures and forward contracts and options are now negotiated and traded actively on many exchanges and OTC markets. The trade volume of these products (bonds and derivatives) has become increasingly important all over the world. It is then determinant to understand thoroughly the mechanics of these bond and derivative markets (stock, commodities), and how they are valuated. Moreover, the other aim of this course is to present the basic strategies involving derivative products: speculation, arbitrage, and hedging.

     

    Skills to be acquired
    • Bonds and derivatives markets’ organization and their ways of functioning

    • Basics of derivative and bond valuation processes

    • Hedging strategies using bonds and derivatives

    Program
     

    I. Introduction: Bonds and derivatives markets’ organization and their ways of functioning

    II. Basics of derivative and bond valuation processes

    II.1. Bonds and interest rates

    II.2. Derivatives

    II.2.1. Forward and futures markets and valuation

    II.2.2. Options markets and valuation

    III. Hedging strategies

     

    Bibliography
     

    Damiano Brigo, Fabio Mercurio, “Interest rate models: Theory and practice: with smile, inflation and credit”, Springer Finance 2th edition, 2006.

    Howard Corb, “Interest Rate Swaps and Other Derivatives”, Columbia Business School Publishing, 2012.

    Hélyette Geman, “Commodities and commodity derivatives”, Wiley Finance, 2005.

    Aron Gottesman, “Derivatives Essentials: An Introduction to Forwards, Futures, Options and Swaps”, Wiley Finance 1st edition, 2016.

    John C. Hull, “Options, futures, and other derivatives”, Pearson/Prentice Hall 9th edition, 2014.

    John C. Hull, “Introduction to futures and options markets”, Prentice Hall 3rd edition, 1997.

    Robert W. Kolb, James A. Overdahl “Futures Options and Swaps”, Blackwell 5th ed, 2007.

     

    Prerequisites

    A basic course in Financial Markets.

    Objectives

    The aim of the course is to learn

    • How do we as leaders convene strategic conversations that enable us to support our work in organizations and communities?

    • How do we understand difference as an asset from which we all can grow?

     

     
    Skills to be acquired

    The students will be able
     

    1. To speak with intention: noting what has relevance to the conversation in the moment.

    2. To listen with attention: respectful of the learning process for all members of the group.

    3. To tend the well-being of the circle: remaining aware of the impact of our contributions.

     
    Program

    Concepts presentation and discussions on

     Worldview Intelligence and the Art of Participatory Leadership

    A participative approach for leading, convening and engaging

     

     

    Prerequisites

    Academic and MBA personal experience

    Objectives

    The aim of the module is to offer insight into current issues and trends that shape contemporary strategic marketing decisions. This module will also provide coverage of some major research work carried out in consumer behavior related to marketing management.

                                                                                                                           

    Skills to be acquired

    By the end of the module the student will be able to:

    1. Describe main issues affecting contemporary marketing management.

    2. Discuss current trends in marketing.

    3. Apply current research work carried out in consumer behavior to marketing management.

     

    Program

    1) Contemporary issues in marketing

                A) Globalization

                B) Legal and ethical issues

                C) The effect of digitization on retail

     

    2) Current trends in marketing

    A) Green marketing

    B) COO branding

    C) Nostalgia and Retro marketing

     

    3) A focus on design

     

    Bibliography

     

    • Aaker, D.A. and Joachimsthaler, E. (1999), The Lure of Global Branding, Harvard Business Review, 77, 137-144.

    • Berglind, M. and Nakata, C. (2005), Cause-related marketing: More buck than bang? Business Horizons, 48, 5, 443-453.

    • Beverland, M.B. (2005), Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives, Journal of Product Innovation Management, 22, 2, 193-207.

    • Bilkey, W.J and Nes, E. (1982), Country-of-Origin Effects on Product Evaluations, Journal of International Business Studies, 13, 1, 89-99.

    • Brown, S., Kozinets, R.V. and Sherry Jr., J.F. (2003), Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning, Journal of Marketing, 67, 19-33.

    • Chatterjee, P. and Kay, M.J. (2010), The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims, Proceedings of the Northeast Business & Economics Association, 2010, 571-575.

    • Corstjens, M. and Lal, R. (2000), Building Store Loyalty Through Store Brands, Journal of Marketing Research, 37, 3, 281-291.

    • D’Esopo, M. and Diaz, F. (2009), Mapping the Customer’s Experience Through Brand Design, Design Management Review, 20, 38-47.

    • Fetscherin, M. and Toncar, M. (2010), The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers’ brand personality perceptions, International Marketing Review, 27, 2,164 – 178.

    • Fort-Rioche, L. and Ackermann, C.-L. (2013), Consumer Innovativeness, perceived innovation and attitude towards neo-retro product design, European Journal of Innovation Management, 16, 4, 495 – 516.

    • Green, R.T. and Smith, T. (2002), Countering Brand Counterfeiters, Journal of International Marketing, 10, 4.

    • Holt, D.B., Quelch, J.A. and Taylor, E.L. (2004), How global brands compete, Harvard Business Review.

    • Huré, E., Picot-Coupey, K. and Ackermann, C.L. (2017), Understanding Omni-Channel Shopping Value: A Mixed-Method Study, Journal of Retailing and Consumer Services, 39, , 314-330.

    • Kapferer, J.-N. (2010), All that glitters is not green: the challenge of sustainable Luxury, The European Business Review.

    • Karjalainen, T.M. and Snelders, D. (2010), Designing Visual Recognition for the Brand, Journal of Product Innovation Management, 27, 6–22.

    • Kessous, A. and Roux, E. (2010), Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships, Recherche et Applications en Marketing (English Edition), 25, 29-55.

    • Kim, Y.J. and Lee, W-N., (2009), Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity, Journal of Promotion Management, 15, 4, 465-483.

    • Kotler, P. (2011), Reinventing Marketing to Manage the Environmental Imperative, Journal of Marketing, 75, 132 –135.

    • Kozinets, R.V. and Handelman, Jay M. (2004), Adversaries of Consumption: Consumer Movements, Activism, and Ideology, Journal of Consumer Research, 31, 3, 691-704.

    • Ling, J. and Cova, V. (2012), Love for Luxury, Preference for Counterfeits – A Qualitative Study in Counterfeit Luxury Consumption in China, International Journal of Marketing Studies, 4, 1-9.

    • Obermiller, C., Spangenberg, E. and MacLachlan, D.L. (2005), AD SKEPTICISM: The Consequences of Disbelief, Journal of Advertising, 34, 3, 7-17.

    • Pickett-Baker, J. and Ozaki, R. (2008), Pro-environmental products: marketing influence on consumer purchase decision, Journal of Consumer Marketing, 25, 5, 281 – 293.

    • Schuiling, I. and Kapferer, J.-N. (2004), Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers, Journal of International Marketing, 12, 97-112.

    • Thakor, M.V.  and Lavack, A.M. (2003), Effect of perceived brand origin associations on consumer perceptions of quality, Journal of Product & Brand Management, 12, 6, 394 – 407.

     

     

    Prerequisites

    Fundamentals of Marketing

    These courses are given at CIREFE (Centre international rennais d’études de français pour étrangers) – Université de Rennes 2 – and organised by language level.

 

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