Master of Marketing - Franchising, Retail & Service Chains
My education at IGR-IAE Rennes gave me a well-rounded knowledge about franchise and other chains and different marketing practices (…). It is also important to note that the realistic case studies taught me to think critically and approach problems in a practical, creative way.
Prior to studying at IGR-IAE Rennes, I was already an international student doing a 3.5 years professional bachelor program in Denmark (International Business Academy, Kolding). I met my girlfriend there who is from Rennes and after our bachelor studies, we moved to France together.
I had decided earlier to go for an international master’s degree to expand my knowledge and to be more specialized in a certain field within marketing. As I was in Rennes already, my objective was to find a meaningful and practical master program in the region and luckily, I stumbled upon IGR-IAE Rennes and I immediately took interest in the franchising sector and in business networks.
To any Hungarian who wishes to carry out a marketing master’s abroad, I would advise to go for it. They just have to make sure that what they want to study has a future and can be useful wherever they intend to live. Furthermore, they need to be aware of different cultures and have a basic knowledge of the local language to “survive” in their everyday life.
I don’t have any bad memories about Rennes or IGR-IAE Rennes, as I truly enjoyed my stay and education there; the most pleasant surprise was when I realized that Rennes is such a lovely town and full of international students.
The highlights of the Franchising program are the practical approach of teaching, the lecturers with professional and/or international background, the French language course, and special events such as the Franchise Expo or company visits. All this for an affordable price which is a very important factor.
What I miss the most from my studies at IGR-IAE Rennes is the teamwork with my classmates, combining our strengths for different projects and working on interesting case studies.
My education at IGR-IAE Rennes gave me a well-rounded knowledge about franchise and other chains and different marketing practices that I can use even if my career is not franchise-related so far. It is also important to note that the realistic case studies taught me to think critically and approach problems in a practical, creative way.
My end of studies internship was in E-marketing for the online fashion retailer Spartoo in Grenoble as they were looking for a Hungarian speaker to develop their Hungarian website and work with the local affiliate partners.
After this, my girlfriend and I moved to the UK, not too far from London to try our luck. Due to my previous experience, I stayed on a more digital oriented career path; for 1,5 years I have been a Social Media and Marketing Executive at an independent recruitment agency. I’m mainly responsible for the social media campaigns and the creation of various digital contents which I quite enjoy. However, in the near future, we are planning to move back to Bretagne, and I would intend to make more use of my master’s degree by having a more franchising_related job.