Junwei YU’s  (Behaviour, uncertainties, Responsibilities pole of the CREM) thesis defense, will take place on Tuesday December 6 at 2:30 PM  at IGR-IAE Rennes (boardroom).

His work focuses on the following research theme: “Implied motion but real effect: how implied motion influences consumers’ attention, evaluation and purchase-related behavior”

Under the supervision of Professeur Olivier DROULERS (Université de Rennes 1) and Professeur Sophie LACOSTE-BADIE (Université de Lille).

Panel of examiners:

• Professor John B. FORD, Old Dominion University – main examiner
• Professeur Jean-François LEMOINE, Université Paris 1 Panthéon-Sorbonne – main examiner
• Professeur Jan SCHOORMANS, Delft University of Technology – examiner
• Professeur Gilles LAURENT, ESSEC Business School – examiner
• Madame Emna CHERIF, Maître de Conférences, Université Clermont Auvergne – examiner
• Professeur Sophie LACOSTE-BADIE, Université de Lille – Thesis supervisor
• Professeur Olivier DROULERS, Université de Rennes 1 – Thesis supervisor

Junwei YU started his studies in France in the Master of Business Administration in International Management,  taught 100% in English, before embarking on his Ph.D. studies at IGR-IAE Rennes.