Maud DANIEL

Associate Professor

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Maud Daniel

My research is on:

  • Sustainable consumption and more broadly the adoption by individuals of sustainable market and non-market practices. Using qualitative methods, my research aims to understand the different ways in which people engage in sustainable development and the trade-offs that address individual conflicts between sustainable development and everyday life concerns.
  • The integration of new practices in the daily life of individuals through interpersonal transmission (family and extra-family). This research aims to reveal the processes of learning, stabilization or disappearance of daily practices (purchases and uses). More specifically, our work clarifies the role of inter, intra and transgenerational transmission in the change and standardization of practices”.

Consumer Behaviour

Socially responsible consumption

 

Keywords: sustainable development, socially responsible consumption, sustainable purchasing, sustainable uses, inter and intra-generational transmission

  • services Marketing
  • Strategic Marketing
  • Non-media marketing and public relations
  • Relationship Marketing
  • Marketing Management

Laura Sabbado, Maud Daniel, Caroline Ruiller, Emmanuelle Fromont, Roselyne Crambert. The role of proximity relations in the integration process into the network: an analysis of CEOs’ life narratives. Industry and Innovation, Taylor
Link to the publication (HAL)
Entrepreneurship / Project Management, Finance, Human Resource Management, Marketing
Fanny Reniou, Elisa Monnot, Lucie Sirieix, Maud Daniel-Chever. Le marché du vrac : un renouveau des pratiques. Sihem Dekhili. Le Marketing au service du Développement durable : Repenser les modèles de consommation, ISTE Editions, 2021, Encyclopédie Sciences, 9781789480368.
Link to the publication (HAL)
Marketing
Maud Daniel-Chever, Elisa Monnot, Fanny Reniou, Lucie Sirieix. Le vrac: un renouvellement des pratiques des consommateurs et des distributeurs ?. 36. Congrès de l’Association Française de Marketing (AFM), Biarritz, 5-7 mai 2020, Association Française de Marketing (AFM), May 2020, Biarritz, France.
Link to the publication (HAL)
Marketing
Maud Daniel-Chever, Elisa Monnot, Fanny Reniou, Lucie Sirieix. Les pratiques des professionnels du vrac : entre évolutions et renouveau. Colloque Etienne Thil, Oct 2020, Paris, France.
Link to the publication (HAL)
Marketing
Laura Sabbado da Rosa, Maud Daniel, Caroline Ruiller, Emmanuelle Fromont, Roselyne Crambert. Seeking for proximity balance within networks. EURAM, Jun 2019, Lisbon, Portugal.
Link to the publication (HAL)
Entrepreneurship / Project Management, Finance, Human Resource Management, Marketing
Maud Daniel-Chever, Gérard Cliquet, Karine Picot-Coupey. Le comportement du consommateur et le point de vente. Retailing, Dunod, pp.89-112, 2018, 9782100778232.
Link to the publication (HAL)
Marketing
Guy Basset, Gérard Cliquet, Jean-Philippe Croizean, Maud Daniel. Le retailing et ses environnements. Retailing, Dunod, pp.7-28, 2018, 9782100778232.
Link to the publication (HAL)
Author(s) : Maud DANIEL
Marketing

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