Karine PICOT-COUPEY

Full Professor

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  • CV de Karine PICOT-COUPEY
  • CREM UMR CNRS 6211
> Director of studies :
karine-picot-coupey-oct2021
Director of International Affairs, IGR-IAE Rennes
Director of the Franco-Japanese Management Center
Program director:

Karine Picot-Coupey is a Full Professor in management sciences. Holder of a European PhD, she develops research on the growth strategies of retail networks, along three main lines:

  • The international growth strategies: choice of internationalization methods, temporal choice dynamics, features of innovative internationalization methods;
  • The growth strategies by re-inventing the brick and mortar stores and adopting new formats: pop-up stores, shop-in-shop or mobile apps;
  • Omni-channel growth strategies: orchestration of the digital transition and move to omni-channel; the value of omni-channel experiences.

 

Internationalisation in retailing

Strategy, organization and marketing in retailing

 

Keywords: retailing internationalization, omni-channel distribution, channel design, , pop-up store, digitalization of stores.

  • Marketing
  • International Marketing
  • Omni-channel retailing and the future of the physical stores
  • Data analysis
  • Qualitative Data Analysis
  • International seminar “international week”
  • International Retailing

Other responsibilities

  • 2011- 2015 : Member of the jury of the external Agrégation competitive exam in Economics and Commercial Management – Marketing Option
  • 2018- : Academic Director of the International Year Diploma
  • 2014 – : Academic direction of the Master in Management – Management of Japanese Companies
  • 2011 – : Academic direction of the Master in Management – International Project Management

Karine Picot-Coupey, Nina Krey, Shuang Wu. UN REEXAMEN DE LA VALEUR PERSONNELLE DE SHOPPING EN CHINE, FRANCE ET AUX ETATS-UNIS – UN DEVELOPPEMENT D’ECHELLES. 39ème Congrès International de l’Association Française de Marketing, May 2023, Vannes (Bretagne, France), France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Nina Krey, Karine Picot-Coupey, Shuang Wu. Revisiting Value: A Cross-country Assessment of the Personal Shopping Value Scale. 47th Academy of Marketing Science Annual Conference, May 2023, New Orleans (LA), United States.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Nathalie Prime, Zina de Mercey. Host-country Female Executives and External Legitimation Strategies of Foreign Subsidiaries: A Multi-theoretical Framework. Congrès de l’Association Francophone de Management International, Université de Bordeaux, Jul 2023, Bordeaux, France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Younes Bouragba, Isabelle Collin Lachaud, Martina Gallarza, Yacine Ouazzani. Live Streaming Shopping as a new retail format: insights from a qualitative study of consumers and retailers. International Journal of Retail and Distribution Management, 2023,
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Author(s) : Karine PICOT-COUPEY
Marketing
N. Krey, Karine Picot-Coupey, Gérard Cliquet. Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat’s contributions. Journal of retailing and consumer services, 2022, 64, pp.102702.
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Author(s) : Karine PICOT-COUPEY
Marketing
Valéria de Lima Salem, Karine Picot-Coupey. Signifiants sains sur les packagings alimentaires et pratiques des consommateurs brésiliens : comment les consommateurs perdus retrouvent-ils la salubrité perçue ?. 11 IFBAE, 2022.
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Author(s) : Karine PICOT-COUPEY
Marketing
Yacine Ouazzani, Martina Gallarza, Karine Picot-Coupey, Isabelle Collin-Lachaud. Live shopping: how perceived value influences satisfaction and loyalty. Recent Advances in Retailing and Consumer Science, Jul 2022, Baveno, Italy.
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Author(s) : Karine PICOT-COUPEY
Marketing
Isabelle Collin-Lachaud, Elodie Juge, Pauline de Pechpeyrou, Karine Picot-Coupey. Transitions vers une société post-croissance : une exploration des pratiques de consommation sobre. Rêvolutions du commerce dans une société en transition, Editions EMS, 2022, 978-2-37687-692-3.
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Author(s) : Karine PICOT-COUPEY
Marketing
Martina Gallarza, Nicolas Araujo de Oliveira, Daniel Charris Farrera, Anna Ciarlantini, Beatriz de Castro Gomez, et al.. Workshop on live streaming shopping: engaging psychology strudents into the measurement oa a new consumer experience. 15th annual International Conference of Education, Research and Innovation, Nov 2022, Seville, France. pp.4807-4808,
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Author(s) : Karine PICOT-COUPEY
Marketing
Martina Gallarza, Yacine Ouazzani, Isabelle Collin-Lachaud, Karine Picot-Coupey. Master students’ perceived value of an elective course through their reflective statements. 15th annual International Conference of Education, Research and Innovation, Nov 2022, Seville, Spain. pp.4587-4588,
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Nina Krey, Elodie Huré, Claire-Lise Ackermann. Still work and/or fun? -Corroboration of the hedonic and utilitarian shopping value scale. Journal of Business Research, 2021, 126, pp.578-590.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Marianne Auffret. Pourquoi digitaliser des magasins physiques ? Une étude des représentations des professionnels de la distribution. Colloque Etienne Thil, Oct 2020, Paris, France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Elodie Huré, Aurélia Michaud-Trévinal, Rozenn Perrigot. Commerce Omni-canal : vers quels dispositifs de maillage entre points de contact ?. Retailing
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Author(s) : Karine PICOT-COUPEY, Rozenn PERRIGOT
Marketing
Maud Daniel-Chever, Gérard Cliquet, Karine Picot-Coupey. Le comportement du consommateur et le point de vente. Retailing, Dunod, pp.89-112, 2018, 9782100778232.
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Author(s) : Karine PICOT-COUPEY, Maud DANIEL
Marketing
Guy Basset, Gérard Cliquet, Karine Picot-Coupey. Les formes du retail : vers de nouveaux défis. Retailing, Dunod, pp.69-88, 2018, 9782100778232.
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Author(s) : Karine PICOT-COUPEY
Marketing
Gérard Cliquet, Karine Picot-Coupey, Guy Basset (Dir.). Retailing: Management et marketing du commerce. Dunod, pp.281, 2018, 9782100778232.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Gérard Cliquet, Magali Jara, Dany Vyt. Management stratégique des entreprises de retail. Retailing, Dunod, pp.256-270, 2018, 9782100778232.
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Author(s) : Dany VYT, Karine PICOT-COUPEY
Marketing
Dany Vyt, Karine Picot-Coupey, Julien Troiville. Marketing du point de vente. Retailing, Dunod, pp.187-210, 2018, 9782100778232.
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Author(s) : Dany VYT, Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Jean-Laurent Viviani, Paul Amadieu. Determinants of retail store network expansion via shop-in-shops. International Journal of Retail and Distribution Management, 2018, 46 (10), pp.915-943.
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Author(s) : Jean-Laurent VIVIANI, Karine PICOT-COUPEY
Finance, Marketing
Elodie Huré, Karine Picot-Coupey, Aurélia Michaud-Trévinal. Omni-channel retailing: exploring how retailers interweave touch points. 19th Conference of the European Association for Education and Research in Commercial Distribution, Jul 2017, Dublin, Ireland.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Jean-Laurent Viviani, Paul Amadieu. Retail network organizational design and financial performance. Frank Hoy, Rozenn Perrigot, Andrew Terry. Handbook of Research on Franchising. Research Handbooks in Business and Management series , Edward Elgar, pp.415-448, 2017, 9781785364174.
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Author(s) : Jean-Laurent VIVIANI, Karine PICOT-COUPEY
Finance, Marketing
Elodie Huré, Karine Picot-Coupey, Claire-Lise Ackermann. Understanding omni-channel shopping value: A mixed-method study. Journal of retailing and consumer services, 2017, 39, pp.314 – 330.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Anne-Claire Pin, Olivier Droulers. Promouvoir les jeux de hasard et d’argent nuit-il à la décision d’adopter un comportement de jeu responsable ? Le rôle du Risque Perçu à adopter un Comportement de Jeu Responsable (RPCJR). 4ième Journée internationale du marketing santé, Jun 2016, Lille, France.
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Author(s) : Karine PICOT-COUPEY, Olivier DROULERS
Marketing
Karine Picot-Coupey, Anne-Claire Pin, Olivier Droulers. Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies. 7th International Research Meeting in Business and Management (IRMBAM-2016), Jul 2016, Nice, France.
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Author(s) : Karine PICOT-COUPEY, Olivier DROULERS
Marketing
Karine Picot-Coupey, Elodie Huré, Claire-Lise Ackermann. Towards a measure of the value of an omni-channel shopping experience. European Institute Of Retailing And Services Studies (EIRASS) Conference, Jul 2016, Edinburgh, United Kingdom.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Anne-Claire Pin, Olivier Droulers. The perceived risks of adopting a responsible gambling behavior: development and validation of a reliable measurement index. the Academy of Marketing Science World Marketing Congress, Jul 2016, Paris, France.
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Author(s) : Karine PICOT-COUPEY, Olivier DROULERS
Marketing
Karine Picot-Coupey, Voropanova Ekaterina, Gérard Cliquet. Coproduction de services en magasin : impact des objets connectés sur la productivité du consommateur. 18ème colloque E.Thil, I. Collin-Lachaud, Oct 2016, Roubaix, France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Caroline Tahar. As-tu bien travaillé aujourd’hui mon client ? Comment faire du client de la grande distribution un bon exécutant. Le cas d’IKEA. Presses Universitaires de Rennes. Collaborations et réseaux : approches transversales en management, pp.65-84, 2016, Les modes de coopération au sein et en dehors des réseaux, 978-2-7535-4984-5.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Jean-Laurent Viviani. Gagner sur corner ? Quel impact sur la performance financière d’une collaboration entre deux réseaux de distribution via des espaces boutiques ?. Presses Universitaires de Rennes. Collaborations et réseaux : approches transversales en management, pp.85-110, 2016, Les modes de coopération au sein et en dehors des réseaux, 978-2-7535-4984-5.
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Author(s) : Jean-Laurent VIVIANI, Karine PICOT-COUPEY
Finance, Marketing
Karine Picot-Coupey, Elodie Huré, Lauren Piveteau. Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective – the Direct Optic case. International Journal of Retail and Distribution Management, 2016, 44 (3), pp.336-368.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Anne-Claire Pin, Olivier Droulers. Pourquoi certains joueurs ne jouent-ils pas de façon responsable ? Une étude exploratoire du concept de risque perçu. Congrès International 2015 sur les Troubles Addictifs – Focus sur les troubles comportementaux, Apr 2015, Nantes, France.
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Author(s) : Karine PICOT-COUPEY, Olivier DROULERS
Marketing
Karine Picot-Coupey, Elodie Huré, Lauren Piveteau. Moving towards an omni-channel strategy: process and challenges. 2015 Academy of Marketing Science Annual Conference, May 2015, Denver, United States.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Voropanova Ekaterina, Gérard Cliquet. Conceptualizing Smart Shopping with a Smartphone: Implications of the Use of Mobile Devices for Shopping Productivity and Value. 18th conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Caroline Tahar. Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study. 18th conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Aurélia Michaud-Trévinal, Karine Picot-Coupey, Thomas Stenger. The online shopping experience (OSE): Towards the development of a four- order hierarchical model. 18th Conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Gérard Cliquet. Proceedings of the 18th conference of the European Association for Education and Research in Commercial Distribution. European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France. 2015, 978-2-7466-8451-5.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Caroline Tahar. Travail du client: mode d’emploi ! Une analyse des modes de contrôle du travail du client exécutant par les enseignes. 18ème colloque international E. Thil, Oct 2015, Paris, France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Gérard Cliquet. Guest Editorial. International Review of Retail, Distribution and Consumer Research, 2015, 25 (5), pp.447-448.
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Author(s) : Karine PICOT-COUPEY
Marketing
Anne-Claire Pin, Karine Picot-Coupey, Olivier Droulers. Measuring the perceived risk of “gambling responsibly”. Journal de gestion et d’économie médicales, 2014, 32 (3), pp.227 – 239.
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Author(s) : Karine PICOT-COUPEY, Olivier DROULERS
Marketing
Gérard Cliquet, Karine Picot-Coupey, Elodie Huré, Marie-Christine Gahinet. Shopping with a Smartphone: A French-Japanese Perspective. Marketing ZFP Journal of Research and Management, 2014, 2014 (2), pp.96-106.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. The pop-up store as a foreign operation mode (FOM) for retailers. International Journal of Retail and Distribution Management, 2014, 42 (7), pp.643-670.
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Author(s) : Karine PICOT-COUPEY
Marketing
Paul Amadieu, Karine Picot-Coupey, Jean-Laurent Viviani. Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer. XXIII° conférence de l’AIMS – Association Internationale de Management Stratégique, May 2014, Rennes, France.
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Author(s) : Jean-Laurent VIVIANI, Karine PICOT-COUPEY
Finance, Marketing
Paul Amadieu, Karine Picot-Coupey, Jean-Laurent Viviani. Is any organizational form superior in terms of financial performance? Theoretical analysis and evidence from the fashion retail sector.. International Workshop in Franchising, Services and Retail Chains, Jun 2014, Rennes, France.
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Author(s) : Jean-Laurent VIVIANI, Karine PICOT-COUPEY
Finance, Marketing
Karine Picot-Coupey, Elodie Huré, Lauren Piveteau. How to combine bricks and clicks: The case of Direct Optic going omni-channel. Colloquium on European Research in Retailing, Sep 2014, Bremen, Germany.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Steve L. Burt, Gérard Cliquet. Retailers׳ expansion mode choice in foreign markets: Antecedents for expansion mode choice in the light of internationalization theories. Journal of retailing and consumer services, 2014, 21 (6), pp.976-991.
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Author(s) : Karine PICOT-COUPEY
Marketing
Gérard Cliquet, Rozenn Perrigot, Karine Picot-Coupey. La franchise : enjeux et perspectives. F. Moraux, L. Bironneau. Recherches et innovations en sciences de gestion, Presses universitaires de Rennes, pp.203-219, 2013, Des sociétés.
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Author(s) : Karine PICOT-COUPEY, Rozenn PERRIGOT
Marketing
Karine Picot-Coupey, Guy Basset, Rozenn Perrigot, Christine Gonzalez, Gérard Cliquet. Perspectives sur les tendances de la grande distribution en France. F. Moraux, L. Bironneau. Recherches et innovations en sciences de gestion, Presses universitaires de Rennes, pp.239-257, 2013, Des sociétés.
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Author(s) : Karine PICOT-COUPEY, Rozenn PERRIGOT
Marketing
Karine Picot-Coupey. Les voies d’avenir du magasin physique à l’heure du commerce connecté. Gestion, 2013, 2 (38), pp.51-61.
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Author(s) : Karine PICOT-COUPEY
Marketing
Gérard Cliquet, Christine Gonzalez, Elodie Huré, Karine Picot-Coupey. From mobile phone to smartphone : what’s new about m-shopping. 42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States.
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Author(s) : Karine PICOT-COUPEY
Marketing
Paul Amadieu, Karine Picot-Coupey, Jean-Laurent Viviani. Shops-within-shops : determinants of the choice and impact on retail company financial performance. 17th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), Jul 2013, Valence, Spain.
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Author(s) : Jean-Laurent VIVIANI, Karine PICOT-COUPEY
Finance, Marketing
Paul Amadieu, Karine Picot-Coupey, Jean-Laurent Viviani. Financial performance of store-within-store strategy in the french fashion industry. 2013 American Marketing Association (AMA) summer marketing educators conference, Aug 2013, Boston, United States. pp.427-437.
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Author(s) : Jean-Laurent VIVIANI, Karine PICOT-COUPEY
Finance, Marketing
Elodie Huré, Julien Troiville, Karine Picot-Coupey. The retailer brand equity in an omnichannel context. 21st International Colloquium in Relationship Marketing (ICRM) – “Looking back-moving forward”, Sep 2013, Rennes, France. CD proceedings.
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Author(s) : Karine PICOT-COUPEY
Marketing
Christine Gonzalez, Elodie Huré, Karine Picot-Coupey. Usages et valeurs des applications mobiles pour les consommateurs : quelles implications pour les distributeurs ?. 15ème colloque Etienne Thil, Nov 2012, Lille, France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Regard d’expert : Magasins tiers lieux, vers une co-production du merchandising au point de vente. 2012, pp.114-116.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Regard d’expert : Magasins éphémères, inspirations merchandising durables ?. 2012, pp.109-110.
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Author(s) : Karine PICOT-COUPEY
Marketing
Christine Gonzalez, Karine Picot-Coupey, Gérard Cliquet. M-commerce and m-marketing : a research agenda. International marketing trends conference, Jan 2012, Venise, Italy.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Pop-up stores and the international development of retail networks. International marketing trends conference, Jan 2012, Venise, Italy.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Le magasin est mort, vive le magasin ! Une approche exploratoire des magasins tiers lieux. 28ème congrès de l’Association Française de Marketing, May 2012, Brest, France.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Gérard Cliquet, Christine Petr. Hypermarché, cybermarché et courses alimentaires : quels projets d’usage par les consommateurs ?. 9th International Conference Marketing Trends, Jan 2010, Venise, Italie. 26 p.
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Author(s) : Karine PICOT-COUPEY
Marketing
Christine Petr, Karine Picot-Coupey, Gérard Cliquet. Hypermarché, cybermarché et courses alimentaires : quels projets d’usage par les consommateurs ?. 9th International Congress Marketing Trends, 2010.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Elodie Huré, Gérard Cliquet, Christine Petr. Grocery shopping and Internet: exploring French consumers’ perceptions of the hypermarket and cybermarket format. EAERCD Conference, 2009, United Kingdom. 27 p.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Elodie Huré, Gérard Cliquet, Christine Petr. Grocery shopping and Internet : exploring French consumers’ perceptions of the hypermarket and cybermarket formats. The International Review of Retail, Distribution and Consumer Research, 2009, 19 (4), pp.437-455.
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Author(s) : Karine PICOT-COUPEY
Marketing
Christine Petr, Karine Picot-Coupey, Grégoire Cliquet, Huré E.. Grocery shopping and Internet: Exploring French consumers’ perceptions of the “hypermarket” and “cybermarket” formats. International Review of Retail, Distribution and Consumer Research, 2009, 19 (4), pp.437-455.
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Author(s) : Karine PICOT-COUPEY
Marketing
Gérard Cliquet, Karine Picot-Coupey, Guy Basset, Rozenn Perrigot. Retailing in France: Overview and Key Trends / What’s up?. European Retailing Research, 2009, 22, pp.177-206.
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Author(s) : Karine PICOT-COUPEY, Rozenn PERRIGOT
Marketing
Karine Picot-Coupey. Déterminants du choix d’un mode d’expansion international par un distributeur : modèle conceptuel et validation empirique. Recherche et Applications en Marketing (French Edition), 2009, 24 (4), pp.23-55.
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Author(s) : Karine PICOT-COUPEY
Marketing
Gérard Cliquet, Karine Picot-Coupey, Guy Basset, Rozenn Perrigot. Retailing in France: Overview and Key Trends: What’s up?,. European Retail Research, 2008, 22, pp.177-206.
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Author(s) : Karine PICOT-COUPEY, Rozenn PERRIGOT
Marketing
Karine Picot-Coupey, Gérard Cliquet. Retail internationalisation: explaining the expansion mode choice. 36th EMAC Conference, May 2007, Reykjavik, Iceland. 9 p.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Retail internationalisation:Explaining the expansion mode choice. 36th EMAC ConferenceReykjavik, Iceland, May 2007, Iceland. 9 p.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Examining retailers’ expansion mode choice in foreign markets. European Association of Education and Researchin Commercial Distribution (EAERCD) Conference, Jun 2007, Germany. 20 p.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Déterminants du choix d’un mode d’expansion internationale par un distributeur : modèle conceptuel et validation empirique. 10ème colloque E. Thil, Oct 2007, La Rochelle, France. 34 p.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Déterminants du choix d’un mode d’expansion internationale par un distributeur : modèle conceptuel et validation empirique. COLLOQUE ETIENNE THIL 2007, Oct 2007, La Rochelle, France. 34 p.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Determinants of International Retail operation mode choice: towards a conceptual framework based on evidence from French specialised retail chains. International Review of Retail, Distribution and Consumer Research, 2006, 16 (2), pp. 215-237.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Les déterminants du choix d’un mode d’expansion internationale d’un réseau de points de vente. Construction d’un modèle et application aux enseignes de l’équipement de la personne : thèse de doctorat de l’Université de Rennes 1, mention sciences de gestion, sous la direction du Pr. G. Cliquet. 2006.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Determinants on international retail operation mode choice : towards a conceptual framework based on evidence from French specialised retail chains. 13th International conference of the European Association for Education and research in Commercial Distribution (EAERCD), Lund, Sweden, 29-06/1-07 2005, Jun 2005, 18 p.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Gérard Cliquet. Internationalisation des distributeurs dans les pays en transition d’Europe de l’Est : quelles perspectives pour le choix de la franchise comme mode d’entrée ?. Revue Française du Marketing, 2004, 198, pp.19-35.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. La franchise internationale : une voie alternative à celle de l’investissement direct à l’étranger ?. Annales des mines – Série Responsabilité et environnement, 2004, pp. 41-46.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey. Internationalisation des firmes de distribution et forme organisationnelle de développement d’un réseau sur un marché étranger. 9èmes Journées de Recherche en marketing de Bourgogne, Nov 2004, 20 p.
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Author(s) : Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Gérard Cliquet. Retail franchising as en entry mode in Eastern Europe and Russian markets in transition : litterature review and research perspective. 17th annual International Society of Franchising (ISOF) Conference, Feb 2003, San Antonio, Texas, 17 p.
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Author(s) : Karine PICOT-COUPEY
Marketing

Valeur de shopping en magasin phygital : discussion théorique, exploration qualitative et test quantitatif
PhD student : AUFFRET Marianne
Date : 19/12/2023
PhD supervisor : Karine PICOT-COUPEY
Marketing
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