Karine PICOT-COUPEY

Full Professor

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Director of International Affairs, IGR-IAE Rennes
Director of the Franco-Japanese Management Center
Program director:

Karine Picot-Coupey is a Full Professor in management sciences. Holder of a European PhD, she develops research on the growth strategies of retail networks, along three main lines:

  • The international growth strategies: choice of internationalization methods, temporal choice dynamics, features of innovative internationalization methods;
  • The growth strategies by re-inventing the brick and mortar stores and adopting new formats: pop-up stores, shop-in-shop or mobile apps;
  • Omni-channel growth strategies: orchestration of the digital transition and move to omni-channel; the value of omni-channel experiences.

 

Internationalisation in retailing

Strategy, organization and marketing in retailing

 

Keywords: retailing internationalization, omni-channel distribution, channel design, , pop-up store, digitalization of stores.

  • Marketing
  • International Marketing
  • Omni-channel retailing and the future of the physical stores
  • Data analysis
  • Qualitative Data Analysis
  • International seminar “international week”
  • International Retailing

Other responsibilities

  • 2011- 2015 : Member of the jury of the external Agrégation competitive exam in Economics and Commercial Management – Marketing Option
  • 2018- : Academic Director of the International Year Diploma
  • 2014 – : Academic direction of the Master in Management – Management of Japanese Companies
  • 2011 – : Academic direction of the Master in Management – International Project Management

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