Karine PICOT-COUPEY

Director of International Affairs, IGR-IAE Rennes

Director of the Franco-Japanese Management Center

Program director:

• Master 2 MAE parcours Développement de Projets Internationaux

• Master 2 MAE parcours Management des Entreprises Japonaises

Karine Picot-Coupey is a Full Professor in management sciences. Holder of a European PhD, she develops research on the growth strategies of retail networks, along three main lines:

• The international growth strategies: choice of internationalization methods, temporal choice dynamics, features of innovative internationalization methods;
• The growth strategies by re-inventing the brick and mortar stores and adopting new formats: pop-up stores, shop-in-shop or mobile apps;
• Omni-channel growth strategies: orchestration of the digital transition and move to omni-channel; the value of omni-channel experiences.