Teaching and Research Fellow

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Eszter Gedeon

PhD thesis in progress: Female friendships: from the socio-anthropological study of a type of philia to its impact on consumption.

Consumer behavior

Socio-anthropological approach to consumption

Friendship and female friendship


Keywords: Consumer Culture Theory, female friendship, consumer behaviour


  • Communication strategies and techniques – Earned Shared Media
  • Communication strategies and techniques – Paid Owned Media
  • International marketing and cross-cultural marketing
  • Ethical dynamic classical pricing
  • Management Game
  • Introduction to business management

Other educational activities

  • Academic tutor for the international professional experience period in the Master 1 Marketing at the IGR-IAE.
  • Academic tutor for the internship period for the Bachelor 3 and Master 1 Marketing at the IGR-IAE.
  • Member of the recruitment jury for Bachelor, Master 1 and Master 2 Marketing students at the IGR-IAE.

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