Dany VYT is Associate Professor at the IGR-IAE Rennes (University of Rennes 1), where she defended a thesis on improving the performance of distribution networks through geomarketing in partnership with Carrefour. Her additional work focuses on brand assortment policies, efficiency measures and shopping areas.
Territorial coverage of networks
analysis of the marketing performance of retail networks
Member of the scientific committee of the European Association for Education and Research in Commercial Distribution (EAERCD) congress in 2015, and of the International Marketing Trends Conference (2016).
As part of the Etienne Thil conference, the Fédération du Commerce Coopératif et Associé (“Federation of Cooperative and Associate Commerce”) awarded the prize for the best merchandising book of the year 2019 to Dany Vyt, professor-researcher at the IGR-IAE, and her co-author Valérie Renaudin: “From category management to customer experience”.