Commerce and Covid-19


Commerce and Covid-19

Our professor and head of the Master Marketing and Sales – Franchise & Networked Commerce, Rozenn Perrigot, has been working since March 2020, with several colleagues and the students of the Master of Marketing – Franchising, Retail and Service Chains at IGR-IAE Rennes – University of Rennes 1, on the topic of Commerce in times of Covid-19 crisis.

About a hundred professionals of the commerce and franchise industry have already given their time to exchange with the team about their “experiences” in the context of the Covid-19 crisis, and more particularly the support received by the retailers from the different partners as well as the adjustments and innovations needed to continue their activities. The first results of these studies have been synthesized in the form of a series of posters accessible via this link.

📢 The team is thus looking for other retailers, restaurant owners, hotel managers, bar owners, fitness center managers, etc. willing to give them some of their time (about an hour), by phone, video conference or on site in some cases.

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