International Program Coordinator
+33 2 23 23 34 22
Deadline for applications:
April 30, 2018
September 3, 2018
End of academic year:
September 30, 2019 (including internship period)
The program in International Affairs is a one-year interdisciplinary course of studies leading to a Postgraduate Certificate, equivalent to a 1st year Master’s degree (Bac+4) in International Affairs.
Specifically aimed at English-speaking foreign students with little or no business studies or related background, the program has the particularity of combining intensive French language and culture courses with a comprehensive academic program taught entirely in English.
The main aim of the course is to prepare students for a variety of international careers within the public and private sectors engaged in international relations, by off ering them a multi-faceted and thorough insight into European Management Affairs.
An ideal stepping stone to further studies in France, students who successfully complete the course may be given the opportunity to enrol on the Master in International Management and skills Development degree (Bac+5) taught in English.
Alternatively, if the student has a DELF B2 level in French at the end of the academic year, he/ she can apply for entry on a final year Master's Degree (Bac+5) in one of the following disciplines taught in French:
The academic units, all of which are taught exclusively in English, consist of six mandatory core courses of 20 hours each per semester. In order to help initiate students to the French language and way of life, 100 hours of intensive French language training will be off ered in September.
From October onwards, in addition to the six compulsory modules to be taken, students are obliged to take 100 hours of French lessons (FLE) per semester.
Learn about different markets and securities exchanged
Distinguish between direct and indirect finance
Understand the general functioning of financial markets
Learn about the different methods used to value shares and bonds
Analyzing returns and risk of a portfolio of assets
Ability to explain and interpret fluctuations in securities prices
Ability to calculate returns in discrete and continuous times
Understand the difference between ex-post and ex-ante returns
Ability to compute average and the expected returns as well as their volatility
Ability to combine different securities to form a portfolio of minimum risk
Be able to evaluate a share using different approaches.
Chapter 1 : Introduction to financial markets
Chapter 2 : organization and functioning of capital markets
Chapter 3 : Stock and bond markets
Chapter 4 : Derivatives
Reilly/Brown "Investment analysis and portfolio management", 8th Edition.
Corporate finance: Corporate Finance: Theory And Practice Pierre Vernimmen et al.
Basics in mathematical and statistical tools (random variable, expectation, variance, covariance ...)
Basic tools in finance and mathematical finance (present value, future value, discount rates, ...)
Presentation of the main methods of risk management in banking, presentation of general methods of risk management and then a focus is made on credit risk management.
Ability to estimate credit losses using different approaches
Understand the difference between expected and unexpected credit losses
Understanding bank capital regulation
Chapter 1: Risk exposition modeling: building blocks of risk measurement models, VaR determination, Estimation of VaR and back testing
Chapter 2: Simulation Method: historical simulation approach, Monte Carlo simulation approaches: methods of simulation, applications to financial assets stochastic processes
Chapter 3: Stress testing: construction of scenarios, catastrophe scenarios, maximal loss measure
Chapter 4: Credit risk analysis: default probability, loss given default, correlation between default, rating systems
Chapter 5: Models of credit risk exposure: CreditMetrics, Credit Portfolio View, Credit Risk Plus
Chapter 6: Basel 2 approaches in credit risk management
Hull “Risk management and financial institutions”, 2nd Edition.
Dowd “Beyond Value at Risk”, Wiley.
Jorion “Value at Risk”, 3rd Edition McGraw Hill.
Saunders “Credit Risk Measurement”, Wiley.
Riskmetrics “Technical Document”. Creditmetrics “Technical Document”
Gloriamundi.org ; Bis.org
basic statistical methods
The main aim is to propose tolls and methods to evaluate the overall financial health of companies. From reading and deciphering financial statements, performance, profitability and the whole risk of a business will be assessed and analysed to help managers to make decisions.
- Be able to implement many financial ratios and traditional indicators in function of the financial question
- Analyze the figures in order to conclude about the financial health of a business
Introduction: What is financial diagnosis?
Section 1: Remind about financial statements
Section 2: Analyzing Performance and Profitability
Section 3: Evaluating Cash-flow position
Section 4: Estimating operating Risk
- Essentials of Financial Analysis. George T. Friedlob, Lydia L. F. Schleifer.
- Financial Analysis. A Controller's Guide, Second Edition by Steven Bragg (Hardcover)
- Vernimmen : Corporate Finance, Broché.
Accounting knowledge (balance sheet, income statement, cash flow statement)
Comprendre les fonctions économiques assurées par le commerce et les circuits de distribution
Mesurer la mutation de la distribution traditionnelle vers une distribution omni-canale.
Acquérir les connaissances de bases en Distribution et vente
1. Introduction to retail marketing: marketing channel and types of channel
2. Major retail formats
2.1 Retail outlet density
2.2 Small-store formats
2.3 Large store formats
2.4 Department and variety stores
2.5 Discount stores
2.6 Shopping malls
2.7 Pop Up Stores
2.8 Cross-channel retailing:
3. Theories of retail changes
3.1 The wheel of retailing
3.2 Retail life cycle
3.3 Retail accordion
• Dale Miller and Bill Merrilees (2017), Retailing for the 21st Century: Creating Great Brand Experiences for Customers.
• Patrick M Dunne, Robert F Lusch, James R Carver (2017), Retailing.
Basics of Marketing ; principles of marketing
HRM bases for beginners
1. What is HRM ? Differences between HRM and HR development
2. Case Study : the Bio case
3. What is an organization ?
4. Organizations and HRM contingency
5. Case Study on a topic (motivation, commitment, indentification & managerial insights)
Given for each chapter, during the course
To understand the institutional functioning of the European Union as well as the various European policies, which are implemented in the Member States.
To focus on the economic and monetary policies, solidarity and innovation.
To strengthen the methodology of the students.
To develop a general understanding of the EU for better career opportunities.
Students should be able to acquire basic knowledge on the dynamics and roles of the european institutions, and develop and analyse it through current affairs.
1. The European Union, an historical construction
2. The European Union, a political project
3. The EU, an institutional architecture (Lisbon Treaty)
PART 1: The Working of the European Union
Chapter 1: the institutions of the EU
Chapter 2: other institutions of the European Union
PART 2: European Law and Finances
Chapter 1 : European legal system
Chapter 2 : European Finances
The bibliography below covers key materials but is by no means exhaustive.
- Primary sources: Eur-lex http://eur-lex.europa.eu/en/ and European Union website http://europa.eu (direct, free access to all EU documents and legislation, press releases and different other sources).
- Secondary sources: textbooks, academic journals, etc.
- Bomber, E. & Stubb, A. (2008). The European Union: How Does It Work? Oxford, Oxford University Press.
- McCormick, J. (2008). Understanding the European Union. A Concise Introduction, Basingstoke, Palgrave Macmillan.
- Press: The Financial Times offers excellent coverage of European affairs.
Students should have a general knowledge and they should be interested in current affairs.
To understand the contribution of neuroscience to the study of consumer behavior
Lecture 1: The experimental method
Lecture 2 & 3: Marketing & Psychology: Introspection, Behaviorism, Cognitive psychology, Neuroscience
Lecture 4: Neuroscientific Methods
Lecture 5: Functional Magnetic Resonance Imaging (FMRI)
Lecture 6: Introduction to Neuromarketing
Lecture 7: Neuromarketing – Application: Gaze Direction
Lecture 8: Neuromarketing – Application: Mirror Neurons
Lecture 9: Introduction to Eye tracking
Lecture 10: Eye tracking System; Getting started with BeGaze software
- Bushman, B. J., & Bonacci, A. M. (2002). Violence and sex impair memory for television ads. Journal of Applied Psychology, 87(3), 557.
- Droulers, O., & Roullet, B. (2014). Violent television program and ad memory: Respective roles of violence intensity and narrativity. Recherche et Applications en Marketing (English Edition), 29(1), 55-71.
- Gorn, G. J. (1982). The effects of music in advertising on choice behavior: A classical conditioning approach. The Journal of Marketing, 94-101.
- Ariely, D., & Berns, G. S. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature reviews neuroscience, 11(4), 284-292.
- Stoll, M., Baecke, S., & Kenning, P. (2008). What they see is what they get? An fMRI-study on neural correlates of attractive packaging. Journal of Consumer Behaviour, 7(4-5), 342-359.
- Langleben, D. D., Loughead, J. W., Ruparel, K., Hakun, J. G., Busch-Winokur, S., Holloway, M. B., ... & Lerman, C. (2009). Reduced prefrontal and temporal processing and recall of high “sensation value” ads. Neuroimage, 46(1), 219-225.
- Hutton, S. B., & Nolte, S. (2011). The effect of gaze cues on attention to print advertisements. Applied Cognitive Psychology, 25(6), 887-892.
- Sajjacholapunt, P., & Ball, L. J. (2014). The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness. Frontiers in psychology, 5.
• to understand financial policy which is related to the objectives and the strategies (business model) of a firm
• to study the great financial decisions for a firm, long term financial decisions : investment, financing and forecasts
To be able to understand and communicate about financial problem
A. the cash-flows determination
B. The discounted cash-flows problem
C. Profitability criterias
A. Internal financing
B. External financing
III. FINANCIAL FORECASTS
A. Recall of various financial forecasts
B. Long term forecast : financial plan
J. BERK, P. DEMARZO – « corporate finance » Pearson International Edition – 2007
R. PIKE, B. NEALE – «corporate finance and investment – decisions and strategies» – Prentice Hall 6 2006
P. VERNIMMEN, P. QUIRY. Y. LE FUR « corporate finance » Dalloz - 2015
The purpose of this course is to examine the key concepts and strategic issues related to conducting marketing operations across borders. More specifically, we will focus on identifying and evaluating international market opportunities, developing international market entry strategies, and adapting the marketing mix to different market needs and constraints. As much as possible we will try to simulate a “real” business environment; therefore a large portion of this course will consist in hands-on application exercises and discussions
After taking this course students should be able to:
• Assess and prioritize international market opportunities, conduct deep market analysis and develop recommendations
• Develop market entry strategy
• Be aware of common pitfalls, specific to the international field
• Have a better awareness of foreign cultures and, business practices
• Develop and implement global marketing mix strategies
Topic 1: Introduction to globalization
Topic 2: Market opportunity research
Topic 3: Market entry strategy
Topic 4: Standardization versus localization
Kotabe M., Helsen K. (2017). Global Marketing Management (7th edition). Wiley.
Kotabe, M., & Helsen, K. (2009). The SAGE handbook of international marketing. Los Angeles: SAGE. (Available as ebook)
De Mooij, M. (1998). Global marketing and advertising, understanding cultural paradoxes. Thousand Oaks: Sage Publications.
Breaking into the trade game, A small business guide To exporting (2005). 3rd edition. Small Business Administration.
Bonds and derivatives markets have become increasingly important all over the world. Futures, forward contracts and options are now traded actively on many exchanges and OTC markets. Nowadays derivatives are very popular even since the financial crisis of 2008. It is then determinant to understand thoroughly the mechanics of these bond and derivative markets (stock, commodities), and how all derivative products are valuated. Moreover, this course has for other aim to present the basic strategies involving derivative products: speculation, arbitrage, and hedging.
Students are supposed to learn some of the markets’ organization and their ways of functionning. They will be requested to understand the basics of derivative and bond valuation processes. We will consider discontinuous and continuous time frameworks. They will have to master some simple hedging strategies, being able to outline the alternative outcomes according to different scenarios.
Mechanics of forward and futures markets
Valuation of forward and futures contracts
Mechanics of options Markets and valuation
Bonds and interest rates
Extensions concerning Option prices
John C. Hull “Options, futures, and other derivatives”, Pearson/ Prentice Hall, ninth edition, 2014
P. Navatte “ Marchés et instruments financiers: l'importance des produits dérivés”, Editions EMS 2010.
D. Brigo, F. Mercurio, "Interest rate models: Theory and practice: with smile, inflation and credit", 2006, 2th edition, Springer Finance.
R. Kolb “Futures Options and Swaps”, 2007, Blackwell 5th ed.
H. Geman, "Commodities and commodity derivatives", 2005, Wiley Finance.
P. Ritchken, « Derivative Markets : Theory, Strategy and Applications » Harper Collins College Publishers, 1996.
A basic course in Financial Markets.
« Cultural orientation framework » from M. Philippe Rosinski.
Comprendre l’influence de la culture sur le comportement des collaborateurs au travail
Créer une grille de lecture commune de travail et d’entente.
Identifier les effets de la culture dans la communication.
S’entraîner à adapter les situations quotidiennes à chaque individu. En déduire les comportements managériaux adéquats.
- The International Profiler. 22 intercultural dimensions
- Seminar objectives
Day 2 :
- Do we have Common Cultural Dimensions with China, Brazil, Portugal, Spain, Italy, South-Africa, Indonesia, Poland etc
Day 3 :
- What are the five cultural leadership characteristics ?
- Working on a common culture
- How to manage emotions in an intercultural environment
- How to express difficult feelings in an intercultural environment.
1. Coaching across Cultures, Philippe Rosinski 2003.
2. Living and working in France, Geneviève Brame – Kogan Page 2004.
3. We Europeans, Richard Hill – Europublic 1992.
4. Cultures and Organisations, Geert Hofstede – McGraw-Hill book company 1991.
5. Le Manager Global – Comment piloter une équipe Multiculturelle ? DUNOD 2004.
6. Mind your Manners, Managing Business cultures in the new global Europe,
John Mole, Nicholas Brealey Publishing 2004.
7. Culture et mondialisation, Philippe d’Iribarne – Editions du Seuil 2001.
8. La logique de l’honneur, Philippe d’Iribarne – Editions du Seuil 2002.
9. Manager une équipe Multiculturelle – ESF editeur 2004.
10. Le langage du changement, Paul Watzlawick – Editions du Seuil 1980.
11. Euro Managers and Martians, Richard Hill – Europublic 1992.
12. Commerce entre cultures, Jean-Claude Usunier – Editions PUF 1992.
The aim of the course is to learn
- How do we as leaders convene strategic conversations that enable us to support our work in organizations and communities?
- How do we understand difference as an asset from which we all can grow?
The students will be able
Concepts presentation and discussions on
Worldview Intelligence and the Art of Participatory Leadership
A participative approach for leading, convening and engaging
Understand definition and theories related to design and packaging and how they are related within the firm with economic, strategic and marketing perspectives.
Develop a conceptual analysis of a product with relevant marketing and psychological theories.
Understand the product experience and consumer interactions with products.
Psychological, marketing and consumer behavior theories and conceptual elements related to the analysis of a product.
1) Design and packaging in a firm: economic, strategic and marketing perspectives
- Packaging functions
- Design Levels of analysis
- Adaptation Vs Standardization: Economic of scales Vs differentiation
2) Product experience
- the sensory experience
- the emotional experience
- the aesthetic experience
- the virtual experience
- the social experience
- the societal experience
Conclusion: Product differentiation and illusions
- MARKETING / Amstrong and Kotler (Prentice Hall)
- PRODUCT EXPERIENCE / Hendrik N. J. Schifferstein and Paul Hekkert (Elsevier)
- INTERNATIONAL MARKETING / Helmuth Leihs (Thomson)
- OPERATIONS STRATEGY / Donald Waters (Thomson)
- DESIGN: La Stratégie de la Réussite / Association des designers (ed LPM)
- IMAGES de MARQUES et MARQUES D’IMAGES / D Cauzard (ed Ramsay)
- LE MARKETING/ PL Dubois et A Jolibert (ed Economica)
Basic Marketing Concepts and operational Marketing “The 4 Ps”
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